Personal Tech Pipeline | Online Video | Two-Thirds In U.S. Have Broadband; Web Video Use Soars

White Papers

Sponsor Resources

Free Newsletter GlossaryContact UsAbout Us
Players & CamsPhones & PDAsHome & AutoOnline

March 14, 2006

Two-Thirds In U.S. Have Broadband; Web Video Use Soars

Courtesy of TechWeb News

Page 1 of 2

More than two-thirds of the U.S. online population is using broadband at home, dramatically increasing the amount of video watched and shared on the Web, a research firm said Tuesday.

In February, the number of people in households with high-speed connections rose 28 percent to 95.5 million from 74.3 million in the same month a year ago, Nielsen/NetRatings said. That amounted to 68 percent of the U.S. online population. Nearly three-quarters of Americans can get on the Internet from home.

The increasing use of broadband is causing significant changes in people's use of the Web. For one, people are spending more time on their computers sharing photos, listening to music and watching video. Since February 2003, the average time spent in front of a computer increased about five hours a month to 30 and a half hours.

The "always on" nature of broadband has helped to entrench the Internet into people's lives, so checking account balances, accessing Web services, and checking email become just another application of the PC, rather that a separate activity that requires people to sign on to the Internet, Jon Gibs, senior director of media at Nielsen, said.

In addition, video sites offering streaming entertainment have seen dramatic increases in traffic. Microsoft Corp.'s MSN Video grew 44 percent in February over a year ago to lead the pack with 9.3 million unique visitors. YouTube and Google Video rose from relative obscurity a year ago to drawing 9 million and 6.2 million visitors, respectively.

IFilm and Yahoo Inc.'s video search rose 102 percent and 148 percent to 4.3 million and 3.8 million unique visitors, respectively.

But it's not the availability of online video that's pushing people to broadband. Instead, it's prices offered by Internet service providers that are close to what's charged for a dial-up connection, Gibs said.

"The strong impetus to moving to broadband is better pricing," Gibs said. "The functionality itself isn't selling the connections."

Once online, however, consumers are flocking to video sites, which are capitalizing on consumers' impulse to share funny clips with friends, Gibs said. Among these sites, it is not uncommon to see dramatic spikes in weekly Web traffic due to a popular online video.

Recognizing this trend, marketers have embraced so-called "viral campaigns" that involve the placement on a Web site or portal a funny, offbeat video commercial that advertisers hope will be shared by online consumers, creating a buzz around a product.

E-mail This Story
Print This Story
Reprint This Story

Page 2: next page

Page 1 | 2

Get the latest Personal Tech news, product info, and trends every week.

Related Content

  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Main RSS Feed
  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Blog RSS Feed

Keeping Up To Date On Enterprise Server Tech?
Review our compilation of columns on server security, database software, and Linux issues.
How to Achieve High Performance Through IT
Learn to achieve high performance by aligning IT to
strategic objectives and solutions to unlock that value.
Using Current Performance to Shape
Future Results

Hear new strategies for improving business
performance and results.

Editor's Picks

Well, Microsoft has "unfolded" its "Origami" ultra-mobile PC platform Thursday. It turned out to be a full-featured PC smaller than a tablet but bigger than a PDA. Are you impressed?
Yes! I want one!
Sort of. We'll see.
No! It's too big for a pocket and too small for real computing. What's the point?

In search of personal tech products? See our new Product Finder, where you'll find personal computing devices, communications solutions, security products, and more.

On the CIO Agenda with IBM
With business growth back on the agenda, the role of the CIO is changing from manager of technology to C-suite collaborator in enabling innovation that matters for the business. Read an executive summary and register to download the full IBM paper.

Symantec Backup Solutions
Desktop to Data Center Protection. Explore the Official Symantec Site.

EMC SAN helps El Camino deliver superior service
EMC CLARiiON and Centera systems are helping El Camino Hospital provide better patient care. The hospital can quickly and effortlessly monitor, modify, and protect the availability of its entire storage environment while saving money ($150,000)

SEC & HIPAA IM Compliance
Satisfy regulatory and compliance requirements for instant messaging.

Secure & Easy Console Management with Digi CM
The Digi CM console server provides secure, intelligent & easy access to network devices with a serial console port. With Digi CM, you can securely monitor & control servers, routers, switches & other devices even when your network is down.

Buy a Link Now

Top ten search terms from the TechWeb TechEncyclopedia
Learn how to use EMC recovery management to protect your data assets.
Mobilized Solutions Guide: Find and compare solutions for your business
Top Requested White Paper Categories from TechWeb White paper Library
Top ten search terms from the TechWeb TechEncyclopedia