Personal Tech Pipeline | News | Entertainment Companies Push Interactive Options At Movie Theaters

White Papers

Sponsor Resources

WebCasts
Free Newsletter GlossaryContact UsAbout Us
Players & CamsPhones & PDAsHome & AutoOnline

March 13, 2006

Entertainment Companies Push Interactive Options At Movie Theaters



Courtesy of TechWeb News

Page 1 of 2


Technology is making interactive pre-show entertainment and multi-player video games in theaters a reality, according to companies at the Entertainment Technology Center at University of Southern California (ETC-UCI) in Hollywood, Calif. on Friday.

TimePlay Entertainment Inc. has developed consoles and software that integrates with digital projectors it will install at United Cinema International (UCI) Odeon theaters in the United Kingdom within the next two months. TimePlay also said it's signed a deal with an unnamed U.S. theater chain.

The PC-based software platform developed in C++ took a year to build. Mounted at seats, the consoles, each with a unique IP address, are equipped with a 3.5-inch touch screen and backlight. The device, about the size of a Sony PSP, connects to theater seats with a tethered arm.

The video game projected on the movie screen can support up to 70 players in the theater simultaneously. "It's almost as if you have 70 joysticks attached, as opposed to having a true client-network model," said John Race, producer at TimePlay. "The software feed all the inputs from the consoles at the seats back into the server."

The console can process and transmit concession stand orders. It has a point of sale (POS) system that reads magnetic strips on credit cards, tying into the theater's network. Movie goers can order and pay for soft drinks, popcorn or candy from the theater lobby and have the snacks delivered to their seats.

TimePlay and others believe digital technology will bring patrons back into the theater. Not only to watch full-length features, but encourage corporate gatherings, birthday parties and other events.

The Motion Picture Association of America estimates 2005 box office sales in the United States fell 6 percent to nearly $9 billion, compared with a 7.9 percent decline to $23 billion worldwide.

E-mail This Story
Print This Story
Reprint This Story


Page 2: next page


Page 1 | 2



<A HREF="http://as.cmpnet.com/event.ng/Type=click&amp;FlightID=48963&amp;AdID=81851&amp;TargetID=347&amp;Segments=118,1411,3108,3448,4763&amp;Targets=347,2625,2878&amp;Values=34,46,51,63,77,85,93,100,140,222,227,288,442,645,646,1184,1405,1431,1685,1766,1785,1798,1901,1925,1945,2217,2299,2329,2678,2787,2956,3240,3270,3347,3385&amp;RawValues=&amp;Redirect=http://www.thesmbadvantage.com" target="_top"><IMG SRC="http://i.cmpnet.com/ads/graphics/as5/ht/custom/HewlettPackard/WW/hsw_5011_CMP_125x125.gif" WIDTH=125 HEIGHT=125 BORDER=0></A>
Get the latest Personal Tech news, product info, and trends every week.


Related Content

  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Main RSS Feed
  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Blog RSS Feed



Keeping Up To Date On Enterprise Server Tech?
Review our compilation of columns on server security, database software, and Linux issues.
Unleash the Power & Opportunity of Grid Computing
Experts will identify trends in grid computing, provide
examples and examine solution options.
Using Current Performance to Shape
Future Results

Hear new strategies for improving business
performance and results.

Editor's Picks

Well, Microsoft has "unfolded" its "Origami" ultra-mobile PC platform Thursday. It turned out to be a full-featured PC smaller than a tablet but bigger than a PDA. Are you impressed?
Yes! I want one!
Sort of. We'll see.
No! It's too big for a pocket and too small for real computing. What's the point?


In search of personal tech products? See our new Product Finder, where you'll find personal computing devices, communications solutions, security products, and more.



PERSONAL TECH PIPELINE MARKETPLACE (sponsored links)
Trend Micro Enterprise Anti-Spyware Solutions
"Trend Micro is delivering what enterprise customers want." -The Forrester WAVE/Enterprise Anti-Spyware, Q1 2006/Forrester 2006. Download a FREE 30-day trial of Trend Micro Anti-Spyware Solutions for Enterprise Today.

Prevent Information Leaks from your Network
With GTB Inspector Appliance. Free Trial (March 2006 only). GTB Inspector is a hardware appliance. It is installed easily and transparently on the network edge and prevents leaks of confidential information to the Internet.

Cost-Effectively Secure Sensitive Data
Encrypting data in servers and databases can address security gaps and privacy legislation. Ingrian DataSecure Platforms offer granular encryption, seamless integration, and centralized security management. Combat data theft--with unprecedented ease and cost effectiveness. Download a white paper that outlines best practices for securing data.

Symantec Backup Solutions
Desktop to Data Center Protection. Explore the Official Symantec Site.

cost-effective Web server security
$200 discount coupon available now for the purchase of dotDefender, a website security solution that is available for a 30-day evaluation period. dotDefender supports Apache, IIS and iPlanet Web servers and all Linux Operating Systems.


Buy a Link Now


Top ten search terms from the TechWeb TechEncyclopedia
Stellent eSeminar "Approaches to Metadata Design" on March 23
Mobilized Solutions Guide: Find and compare solutions for your business
Top Requested White Paper Categories from TechWeb White paper Library
Top ten search terms from the TechWeb TechEncyclopedia