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March 13, 2006

AOL Delays Katrina Documentary



Courtesy of TechWeb News

America Online Inc. was forced on Monday to delay the launch of a film documentary on the plight of Hurricane Katrina victims because of technical problems.

AOL, a Dulles, Va., unit of Time Warner Inc., was scheduled to debut on its Black Voices Web site the first of seven installments of the award-winning "New Orleans: My Home, My Life, My Love" by TV production company Ruby Red Inc.

The showing, however, was delayed until Tuesday.

"It's going to be up tomorrow," a spokeswoman said. "It's a technical difficulty -- a programming issue."

The documentary lets people most affected by the hurricane's destruction tell their stories of surviving the storm and life afterwards. The film won best documentary at the 2006 Houston Black Film Festival.

AOL and rivals Yahoo Inc. and Microsoft Corp.'s MSN have focused heavily on video content to attract visitors and advertisers.

Two age groups prized by marketers -- 25 to 34 year olds and 35 to 54 years old -- are as much as 20 percent more likely to watch online video than the average Internet user, according to Web metrics firm ComScore Networks. The older group accounts for 45 percent of all online video watched.

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