March 07, 2006
Electronics And Media Move To Next Level At CeBIT (Reuters)
HANOVER, Germany (Reuters) - CeBIT, the world's biggest
technology and telecoms fair, which starts Wednesday, will
showcase how fast networks can link high definition TV and
wireless gadgets, and a mysterious new product from Microsoft
The World Cup soccer finals in Germany this summer,
broadcast in high definition and mobile TV, will show Europeans
that the next stage of electronics has arrived. Companies hope
it will kickstart the next major cycle of product upgrades.
The first signs were visible in the fourth quarter of 2005
when, after years of stagnation, TV set revenues grew 13
percent year-on-year as consumers snapped up flat screen and
high definition TVs, according to market research from
High definition TV (HDTV) will also put the spotlight on
new, higher capacity storage versions of DVD.
The rival Blu-ray and HD DVD formats will make their case
at CeBIT as they move from a war of words to an all-out
commercial fight for the $24 billion a year home video market.
The annual trade show in the northern German city of
Hanover, now in its 20th year, expects to attract more than
6,000 exhibitors and around half a million visitors this year,
about the same number as in 2005.
Although the show is aimed at business rather than
consumers, firms ranging from software makers to telecoms
operators hope entertainment technology integrated into work
devices will prove just as attractive to business users as it
has to teenagers.
The show, more than ever before, celebrates the evaporating
boundaries between traditionally distinct industries. Telecoms
operators will show off their first television delivery
services over the Internet, which go commercial this year.
Meanwhile, cable operators and new wireless communications
firms offer everything from TV and Internet to voice calls over
the Internet, and mobile telecoms firms have pinned their hopes
on TV on portable devices. New TV sets with built-in wireless
Wi-Fi Internet connections can just as easily show an on-demand
TV show streaming from the Internet as pictures from a home PC.
One of the eagerly awaited announcements at this year's
CeBIT will be the unveiling of Microsoft's <MSFT.O> mysterious
Origami device, which has been trailed for weeks on a website
registered by the company (www.origamiproject.com).
The campaign has fueled speculation of a new device
designed to rival the phenomenal success of Apple's <AAPL.O>
iPod or Sony's <6758.T> Playstation Portable.
One media report said it would be a smaller, lighter
version of current tablet computers that allows users to write
and draw pictures with a digital pen and play music and movies.
"The iPod is great. But already Apple is saying it wants to
evolve what that form factor can do. Is Apple the only company
that is going to provide innovative form factors?" Neil
Holloway, Microsoft's European president, told Reuters.
While he declined to confirm or deny the existence of the
Origami device, he said there is still huge potential to
improve portable and digital devices through software, enabling
consumers more easily to access and control digital content
like music and video and even their home environment.
IFA OR CEBIT?
Organizers of the CeBIT fair, which has leaned more toward
consumer electronics over the years, say they are unfazed by
the fact that consumer electronics trade show IFA in Berlin,
125 miles east of Hanover, will now take place annually instead
of every two years.
CeBIT organizers say IFA is far more dependent on the
domestic German market.
"It is precisely the international orientation of the CeBIT
business concept that characterizes this event and makes it so
special," they said in a statement.
This year, CeBIT expects more than half its exhibitors to
come from outside Germany, from 70 different countries.
The leading exhibiting nation will be Taiwan, with more
than 700 companies showing off their wares, followed by China,
South Korea and the United States.
On the corporate side, the focus will be on RFID (radio
frequency identification) tags and products designed for the
banking and finance sectors. So-called eHealth in the public
sector, including electronic health cards, will also be a
Car navigation, an exploding market in the last two years,
will also play an important role.
By: Lucas van Grinsven and Georgina Prodhan
Copyright 2006 Reuters.
Click for Restrictions