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February 15, 2006

Sprint Reports 1 Million Music Downloads



Courtesy of TechWeb News

Sprint Nextel on Wednesday reported that mobile phone users have downloaded 1 million songs since the launch of its music store in October.

The wireless carrier claimed the popularity of the service was due largely to its ability to "instantly deliver the songs people want when they want them on their Sprint phone, the one device that is likely always with them."

"This feature, along with the easy-to-use storefront, appeals to a mass audience in addition to tech-savvy early adopters," Jeff Hallock, vice president for product marketing at Reston, Va.-based, Sprint, said in a statement.

The music store, available only on Sprint phones connected to the company's high-speed network, offers more than 320,000 songs from a variety of record companies, including EMI Music, Sony BMG Music Entertainment, Warner Music Group, and Universal Music Group.

The store has far fewer songs than online music services for home computers and portable music players. Apple Computer Inc.'s iTunes, which is close to selling 1 billion songs, boasts more than 2 million tunes, and music stores from RealNetworks Inc. and Yahoo Inc. claim more than 1 million. Sprint also charges more than double the price at $2.50 a song versus 99 cents a song.

Nevertheless, convenience appears to be a key attraction of Sprint's offering. Besides playing on phones, songs also may be burned to a CD using Windows Media Player.

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