Personal Tech Pipeline | DoubleClick Study Says Personal, Professional E-mail Merging

White Papers

Sponsor Resources

Free Newsletter GlossaryContact UsAbout Us
Players & CamsPhones & PDAsHome & AutoOnline

December 21, 2005

DoubleClick Study Says Personal, Professional E-mail Merging

Courtesy of TechWeb News

Consumers are increasingly merging their personal and professional e-mail usage, a study of e-mail users by DoubeClick Email Solutions said Wednesday.

The survey data indicates that consumers may be increasingly tethered to their jobs as they check their professional e-mail evenings and weekends. For marketing professionals, the results raise questions about the value of a “best time” of the day and week to send marketing material to consumers.

DoubleClick said 55 percent of the respondents look at their work e-mail at home in the evening and 54 percent view work e-mail on weekends. Conversely, 48 percent check their personal e-mail at work.

DoubleClick found also that nearly half of the respondents owned at least three e-mail accounts with 95 percent having one primary account. For online purchases, 72 percent use a single address for purchasing online.

The survey also found that concern among consumers over spam is dropping as other Web nuisances continue to grow.

“While spam still constitutes the largest portion of e-mail that consumers receive the overall percentage has dropped every year since 2002,” the report stated. “Viruses (75 percent are very concerned), identity theft (67 percent), spyware (66 percent) and scams (61 percent) are of greater concern to consumers.”

E-mail This Story
Print This Story
Reprint This Story

Get the latest Personal Tech news, product info, and trends every week.

Related Content

  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Main RSS Feed
  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Blog RSS Feed

Keeping Up To Date On Enterprise Server Tech?
Review our compilation of columns on server security, database software, and Linux issues.
How to Achieve High Performance Through IT
Learn to achieve high performance by aligning IT to
strategic objectives and solutions to unlock that value.
Using Current Performance to Shape
Future Results

Hear new strategies for improving business
performance and results.

Editor's Picks

Well, Microsoft has "unfolded" its "Origami" ultra-mobile PC platform Thursday. It turned out to be a full-featured PC smaller than a tablet but bigger than a PDA. Are you impressed?
Yes! I want one!
Sort of. We'll see.
No! It's too big for a pocket and too small for real computing. What's the point?

In search of personal tech products? See our new Product Finder, where you'll find personal computing devices, communications solutions, security products, and more.

Transform your IT infrastructure with IBM
Successful CIOs see IT as a prime stimulus for business innovation-and themselves as key participants in a process that develops business and IT strategies in concert. Read an executive summary and register to download the full IBM paper.

Symantec Backup Solutions
Desktop to Data Center Protection. Explore the Official Symantec Site.

Block or Secure IM Use
IM threats up 250%. Protect your corporate network. Free Download.

Secure & Easy Console Management with Digi CM
The Digi CM console server provides secure, intelligent & easy access to network devices with a serial console port. With Digi CM, you can securely monitor & control servers, routers, switches & other devices even when your network is down.

Learn how much you save with open source.
Find out how much of a financial impact open source can have on your enterprise. Get these tools now, compliments of JBoss. Go!

Buy a Link Now

Top ten search terms from the TechWeb TechEncyclopedia
The powerful new Sun FireTM T2000 server. Try it risk-free for 60 days. a>
Mobilized Solutions Guide: Find and compare solutions for your business
Top Requested White Paper Categories from TechWeb White paper Library
Top ten search terms from the TechWeb TechEncyclopedia