Personal Tech Pipeline | iPod Owners Among Most Influential On Internet

White Papers

Sponsor Resources

WebCasts
Free Newsletter GlossaryContact UsAbout Us
Players & CamsPhones & PDAsHome & AutoOnline

October 25, 2005

iPod Owners Among Most Influential On Internet



Courtesy of TechWeb News

Owners of Apple Computer's iPods are among the Internet's most influential users, said a study released Tuesday, and take to other new products and services in much larger numbers than the average.

According to market research firm Intelliseek, iPod owners are more than twice as likely to have blogged than other consumers, they text message two-and-a-half times the norm, and they are three times as likely to download movie and video clips.

They are also significantly more likely to own digital video recorders, PDAs, digital cameras, laptop computers, and cell phones than non-iPod owners. They tend to connect to the Internet via broadband and wireless, and skip or filter advertisements, especially online, more than others.

Their blogging habits are particularly impressive, said the study, with about one-in-a-hundred new blog entries directly or indirectly mentioning iPod. That's about the same as the total amount of the blog entries devoted to digital music players in general, said Intelliseek.

"iPod users have more word-of-mouth tools at their disposal to spread opinions and reviews about their experiences," said Pete Blackshaw, Intelliseek's chief marketing officer, in a statement. "Provided iPods continue to delight consumers, Apple will benefit from a growing volume of free, trusted advertising."

E-mail This Story
Print This Story
Reprint This Story




CMP TOOL
Build Your Business Case for Mission-Critical Infrastructures
Get the latest Personal Tech news, product info, and trends every week.


Related Content

  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Main RSS Feed
  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Blog RSS Feed

<A HREF="http://as.cmpnet.com/event.ng/Type=click&amp;FlightID=43527&amp;AdID=72504&amp;TargetID=3743&amp;Segments=1411,1892,2691,3108,3448,4526,4760&amp;Targets=1491,2625,2878,3743&amp;Values=34,46,51,63,77,85,90,100,140,222,227,399,442,645,646,659,1184,1405,1431,1716,1767,1785,1798,1901,1925,1945,1970,2217,2299,2310,2329,2352,2678,2787,2862,2878,2956,3240,3347,3385&amp;RawValues=&amp;Redirect=http://www.cmp.com/" target="_top"><IMG SRC="http://i.cmpnet.com/ads/graphics/as5/ps/House/CMP_getthere_300x250_01.gif" WIDTH=300 HEIGHT=250 BORDER=0></A>

Keeping Up To Date On Enterprise Server Tech?
Review our compilation of columns on server security, database software, and Linux issues.
How to Achieve High Performance Through IT
Learn to achieve high performance by aligning IT to
strategic objectives and solutions to unlock that value.
Using Current Performance to Shape
Future Results

Hear new strategies for improving business
performance and results.

Editor's Picks

Well, Microsoft has "unfolded" its "Origami" ultra-mobile PC platform Thursday. It turned out to be a full-featured PC smaller than a tablet but bigger than a PDA. Are you impressed?
Yes! I want one!
Sort of. We'll see.
No! It's too big for a pocket and too small for real computing. What's the point?


In search of personal tech products? See our new Product Finder, where you'll find personal computing devices, communications solutions, security products, and more.



PERSONAL TECH PIPELINE MARKETPLACE (sponsored links)
On the CIO Agenda with IBM
With business growth back on the agenda, the role of the CIO is changing from manager of technology to C-suite collaborator in enabling innovation that matters for the business. Read an executive summary and register to download the full IBM paper.

Symantec Backup Solutions
Desktop to Data Center Protection. Explore the Official Symantec Site.

Block or Secure IM Use
IM threats up 250%. Protect your corporate network. Free Download.

Secure & Easy Console Management with Digi CM
The Digi CM console server provides secure, intelligent & easy access to network devices with a serial console port. With Digi CM, you can securely monitor & control servers, routers, switches & other devices even when your network is down.

Understand the financial impact of open source.
Will open source pay off? Open source is becoming standard within enterprises, often because of cost savings. Find out how much of a financial impact it can have on your organization. Get this methodology and calculator now, compliments of JBoss. Go!


Buy a Link Now


Top ten search terms from the TechWeb TechEncyclopedia
How does your pay rate? Check the InformationWeek Salary Survey
Mobilized Solutions Guide: Find and compare solutions for your business
Top Requested White Paper Categories from TechWeb White paper Library
Top ten search terms from the TechWeb TechEncyclopedia