Personal Tech Pipeline | Mobile phone users demand decent batteries

White Papers

Sponsor Resources

Free Newsletter GlossaryContact UsAbout Us
Players & CamsPhones & PDAsHome & AutoOnline

September 22, 2005

What Do Cell Phone Users Want? Better Batteries!

Courtesy of EE Times

LONDON — Forget 3G, mobile TV, GPS and MP3 capability. What users really want in their mobile phones and PDAs is two days’ worth of battery life for active use.

According to a survey from market research group TNS of nearly 7,000 mobile users in 15 countries, over 75 percent of respondents said better battery life is the main feature they want from a future converged device.

Hanis Harun, TNS's global account director, said: "The study shows that there is an appetite among consumers for powerful new applications, particularly those around entertainment media and imaging. However, the research also indicates that consumers now fully realize that such applications require enhanced battery life and increased memory and they are demanding these improvements as a priority.”

After battery life the next most important features for U.S. users were high-resolution camera and video camera (50 percent of respondents), the availability of full versions of Microsoft Office applications on the device (42 percent), and a device with 20 GB of memory (41 percent). Mirroring U.S. sentiments, two days of battery life during active use topped the wish list of key features in 14 of the 15 countries surveyed, the exception being China, where respondents said 20 GBytes of memory was the most important feature.

The survey was conducted among 16 to 49 year olds who also accessed the Internet every week. Other countries included in the study included Australia, Brazil, Germany, Russia, India, France, the U.K. and Japan.

The report suggests 46 percent of mobile phone users send pictures and photos via MMS, and 23 percent of respondents said they send video or audio clips through the messaging service.

Sending photos and pictures via MMS is used most amongst users in Japan (80 percent), France (68 percent), South Korea (66 percent) and U.K. (65 percent). Only 20 percent of U.S. respondents said they send video or audio clips through MMS, placing the U.S. among the lowest users of this technology in the world.

Users in the U.S. are also well behind the curve in using the camera function in their phones where they have one. Only 10 percent of U.S. respondents use their camera phone on a daily basis, and almost 70 percent of users never use a camera phone at all.

In total, 59 percent of camera phone users said they use them at least once a week. Camera phones were used most frequently in France, South Korea and the U.K. with almost a quarter using this function daily.

E-mail This Story
Print This Story
Reprint This Story

Get the latest Personal Tech news, product info, and trends every week.

Related Content

  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Main RSS Feed
  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Blog RSS Feed

Keeping Up To Date On Enterprise Server Tech?
Review our compilation of columns on server security, database software, and Linux issues.
How to Achieve High Performance Through IT
Learn to achieve high performance by aligning IT to
strategic objectives and solutions to unlock that value.
Using Current Performance to Shape
Future Results

Hear new strategies for improving business
performance and results.

Editor's Picks

Well, Microsoft has "unfolded" its "Origami" ultra-mobile PC platform Thursday. It turned out to be a full-featured PC smaller than a tablet but bigger than a PDA. Are you impressed?
Yes! I want one!
Sort of. We'll see.
No! It's too big for a pocket and too small for real computing. What's the point?

In search of personal tech products? See our new Product Finder, where you'll find personal computing devices, communications solutions, security products, and more.

On the CIO Agenda with IBM
With business growth back on the agenda, the role of the CIO is changing from manager of technology to C-suite collaborator in enabling innovation that matters for the business. Read an executive summary and register to download the full IBM paper.

Symantec Backup Solutions
Desktop to Data Center Protection. Explore the Official Symantec Site.

SEC & HIPAA IM Compliance
Satisfy regulatory and compliance requirements for instant messaging.

Secure & Easy Console Management with Digi CM
The Digi CM console server provides secure, intelligent & easy access to network devices with a serial console port. With Digi CM, you can securely monitor & control servers, routers, switches & other devices even when your network is down.

Understand the financial impact of open source.
Will open source pay off? Open source is becoming standard within enterprises, often because of cost savings. Find out how much of a financial impact it can have on your organization. Get this methodology and calculator now, compliments of JBoss. Go!

Buy a Link Now

Top ten search terms from the TechWeb TechEncyclopedia
How does your pay rate? Check the InformationWeek Salary Survey
Mobilized Solutions Guide: Find and compare solutions for your business
Top Requested White Paper Categories from TechWeb White paper Library
Top ten search terms from the TechWeb TechEncyclopedia