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September 14, 2005

AOL To Add Podcast Search



Courtesy of TechWeb News

America Online Inc. on Wednesday said it plans to add this fall podcast search to its general search engine.

The Dulles, Va., company said it plans to integrate TVEyes Inc.'s Podscope search technology to AOL Search.

Podcasts are non-music audio broadcasts available as MP3 files on the Web for playback in a digital music player. While most podcasts today are commercial free, many companies are looking at the possibility of inserting advertising in the future.

TVEyes's technology creates a spoken-word index for every word in audio and video files, making them searchable in the same manner as text pages on the Web, the Fairfield, Conn., company said.

AOL expects the technology to enable users to draw search results and samples from "tens of thousands" of audio clips from the Web.

Also on Wednesday, AOL launched podcast programming and a new podcast directory within its Winamp 5.1 media player. The directory lets users discover, download and subscribe to hundreds of podcasts.

The new podcast programming included shows from KCRW, a news and music public radio station in Santa Monica, Calif.; the British Broadcasting Corp., CNN and AOL's "Sports Bloggers Live." AOL, a unit of Time Warner Inc., plans to introduce more original programming podcasts in the coming months.

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