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August 16, 2005

Mobile Users Less Mobile - Survey



Courtesy of Mobile Pipeline

Mobility has a new, more static, meaning according to a study released Tuesday by market research firm Strategy Analytics.

The study found that, in Western Europe, almost two-thirds of all wireless voice and data minutes are used either at work or at home. In addition, the study by Strategy Analytics found an increasing reliance on use of mobile phones for all manner of information, particularly among business users.

"The business user is more than twice as likely to carry the mobile phone than a notebook when away from the desk," David Kerr, vice president of Strategy Analytics' Global Wireless Practice, said in a statement. "Naturally, these mobile workers are keenly interested in expanding both voice and e-mail/PIM access to their preferred device."

Kerr noted, however, that the study found frustration among users involving a the complexity of dealing with wireless access. "Accessing the full range of an application's utility remains a frustration," Kerr said.

The survey found that two-thirds of those with laptops have built-in Wi-Fi capabilities, but one-third of those rarely or never use Wi-Fi. The survey also found that one-third of the respondents regularly use their mobile phone in the office.

Overall, the survey found extremely strong interest in mobile data with particularly strong demand from some users, according to Cliff Raskind, Strategy Analytics' director of Wireless Enterprise Strategies.

"Certain user segments have an almost insatiable appetite for connectivity and enhanced access to critical productivity applications while at work, at home and on the move," Raskind said.

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