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April 27, 2005

Cell Phone TV 'Killer App' - Researcher

Courtesy of Mobile Pipeline

Those who say that broadcast television and streaming video won't succeed are "naysayers" and those are the next "killer apps" for cell phones, a researcher claimed Thursday.

While wireless operators have been bullish on streaming video and broadcast TV delivered to cell phones, some have claimed that it won't succeed because it requires users to stop doing what they're doing to watch on a small screen. Alan Varghese, a principal analyst for ABI Research, strongly disagreed.

"Consumers can watch TV when sitting in a taxi or train, or in any waiting room," he says. "For optimum TV viewing, the best viewing distance is 5x the screen size. That is exactly the distance people hold their cell phones, and typical screen resolution is now sufficient for TV."

He agreed that most video content will be only short clips and not entire programs but added, "for die-hard fans, watching their favorite half hour sitcom is not out of the question."

Varghese also said that concerns about battery life weren't valid since new techniques are available to reduce power consumption on phones that are receiving TV signals.

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