Personal Tech Pipeline | News | Martha Stewart Launching Satellite Radio Channel

White Papers

Sponsor Resources

Free Newsletter GlossaryContact UsAbout Us
Players & CamsPhones & PDAsHome & AutoOnline

April 18, 2005

Martha Stewart Launching Satellite Radio Channel

Courtesy of TechWeb News

A little jail time doesn't appear to have slowed down Martha Stewart.

Sirius Satellite Radio Inc. said Monday that the lifestyle billionaire and founder of Martha Stewart Living Omnimedia Inc. has signed an exclusive four-year agreement to create a Stewart-branded radio channel.

Designed for women, Martha Stewart Living Radio will provide how-to programming 24 hours a day, seven days a week that will focus on topics such as cooking, entertaining, gardening, home-keeping, decorating, holidays, collecting, health, crafts and weddings.

Stewart is expected to be a regular on the channel and actively involved in program development. The channel is scheduled to launch later this year. Financial details were not disclosed.

"This will be the first 'around the clock' channel devoted entirely to areas of interest for women in particular," Stewart said in a statement.

Sirius is battling for subscribers with its larger rival XM Satellite Radio Holdings Inc. Both have spent hundreds of millions of dollars on big content deals in order to attract subscribers. XM, for example, signed a $650 million deal to broadcast Major League Baseball games, and Sirius paid shock jock Howard Stern $500 million to move his talk show to its network next year.

Sirius ended 2004 with 1.14 million subscribers, and XM Satellite with 3.2 million.

Stewart was released last month from a West Virginia federal prison where she spent five months after being convicted of lying to government investigators about the sale of ImClone stock in late 2001. Stewart's media empire includes magazines, books, television, the Internet and merchandising, all under the brand of Martha Stewart Living.

E-mail This Story
Print This Story
Reprint This Story

Get the latest Personal Tech news, product info, and trends every week.

Related Content

  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Main RSS Feed
  Right-click and choose Copy to extract RSS Feed URL  Personal Tech Pipeline's Blog RSS Feed

Keeping Up To Date On Enterprise Server Tech?
Review our compilation of columns on server security, database software, and Linux issues.
How to Achieve High Performance Through IT
Learn to achieve high performance by aligning IT to
strategic objectives and solutions to unlock that value.
Using Current Performance to Shape
Future Results

Hear new strategies for improving business
performance and results.

Editor's Picks

Well, Microsoft has "unfolded" its "Origami" ultra-mobile PC platform Thursday. It turned out to be a full-featured PC smaller than a tablet but bigger than a PDA. Are you impressed?
Yes! I want one!
Sort of. We'll see.
No! It's too big for a pocket and too small for real computing. What's the point?

In search of personal tech products? See our new Product Finder, where you'll find personal computing devices, communications solutions, security products, and more.

Transform your IT infrastructure with IBM
Successful CIOs see IT as a prime stimulus for business innovation-and themselves as key participants in a process that develops business and IT strategies in concert. Read an executive summary and register to download the full IBM paper.

Symantec Backup Solutions
Desktop to Data Center Protection. Explore the Official Symantec Site.

SEC & HIPAA IM Compliance
Satisfy regulatory and compliance requirements for instant messaging.

Secure & Easy Console Management with Digi CM
The Digi CM console server provides secure, intelligent & easy access to network devices with a serial console port. With Digi CM, you can securely monitor & control servers, routers, switches & other devices even when your network is down.

Learn how much you save with open source.
Find out how much of a financial impact open source can have on your enterprise. Get these tools now, compliments of JBoss. Go!

Buy a Link Now

Top ten search terms from the TechWeb TechEncyclopedia
Stellent eSeminar "Approaches to Metadata Design" on March 23
Mobilized Solutions Guide: Find and compare solutions for your business
Top Requested White Paper Categories from TechWeb White paper Library
Top ten search terms from the TechWeb TechEncyclopedia